Changes in the economic environment of product positioning real estate planner (a) when the inflation pressure of product positioning. In the case of economic cycle, they will be busy because of economic boom, ample liquidity, too much money chasing too few goods, which led to rising prices, causing inflationary pressures. To determine whether there is inflation, inflation rate is only necessary to observe whether the sustained period of time are more than 5%, and if so, we can conclude that we are facing inflationary pressures. This time due to the constant depreciation of the currency, commodity prices continue to rise, commodity once sold, in order to replenish the original cost of the line has been unlikely, so when inflation is holding things special and sell, has become the owner of widespread general merchandise mentality. Real estate market is subject to the impact of inflation is particularly evident, because in addition to real property occupied by, but also with increase the value of properties, so in times of inflation, real estate investors tend to become the first choice. On the development of business, in the pre-sales if housing were sold, which may have a fixed amount of revenue, and its construction costs have not yet occurred, although the contract to the contractor, construction costs have also been fixed, but often in the construction contract there is a clear requirement that the price rises above a certain percentage, adjust construction costs have to follow, making the developer's construction costs, in times of inflation, the face of increased chance of greatly improved. To avoid this, fixed income and costs are rising unfavorable situation, developers should carefully choose the product in times of inflation. When selecting a product, you should pay attention to the following purposes: (a) the construction period the product should not be too long; (2) products to be sold in order to overcome the pressure I design of the main house; (3) hedge against investor psychology design products. Soil removed unless re-construction of buildings, or their number will be less and less, and the scarcity of non-renewable characteristics, the real product the more precious, especially in times of inflation, but should carefully choose the product, in order to avoid violence Undertakers in the matter (two) market downturn product positioning. Although influenced by many real estate transactions politics. Economy, laws and regulations and other factors, but for developers engaged in investment in the construction and real estate owned land use right main, the most concern is their warm market transactions level, which is generally known as "rejuvenation" Except for some special cases or due place, or because of successful positioning, and can create a sales success, the majority of developers and property owners are inevitably difficult to go to these shares lingering recession Yin Ting big headache. Faced with this phenomenon, and some people to focus on exploring the factors that influence the market sentiment looking for "the answer to why the market downturn, the recession would thus breakthrough method this method may be greater than the actual effectiveness of their theoretical significance, but also because of the complexity of the factors affecting the economy, but also make people rely on this method to be much more long way around The following is intended to take another perspective on how the product positioning to meet the market downturn, which is to accept the fact that recession and grasp the phenomenon as far as possible, in order to summarize available for reference in practice the principle of product positioning. Generally, when buyers and sellers more divergent views on the economy, the more active the market, this phenomenon in stocks, real estate and other investments of products and markets in particular. Only someone optimistic expectations for the future, some pessimistic, the market will likely active, so when faced with recession, first need to find out what people purchase intention, which is to explore the potential target market in addition because the more is the recession, sales outside the higher the risk, potential buyers become more conservative and rational, but also makes the definition of the target market is all the more necessary. Once the target market, we can further analyze what factors can strengthen the target market customers purchase intention: It is a competitive low price, is the product of a unique design, or the demands of long duration easy payment terms? particular, need special attention, is the core needs of the target market, which is what the customer really needs, can be the basis this basis, the development of appropriate product market downturn breakthrough in fact, there is no market for a product is almost always a panacea, but following these principles, but it helps to avoid the negative impact of recession, maybe even actively through product Positioning create market success. 1, the product should have a clear competitive conditions or characteristics, in order to stand out, but also to stimulate the customer's willingness to buy. 2, in conjunction with sales, planning and finance functions to enhance competition in product positioning space. example The company's products and strive to shorten the construction period, increased price competition conditions; some financial planning projects or long-rise buildings, and with easy payment terms, in order to attract investment customers, etc., these are combined with multi-functions as one example. 3, Do not limited to the purpose of selling and short-term profit, which means that the downturn in market conditions, poor circumstances, it is necessary to carefully assess the significance and conditions of sale, especially not blindly sell, come to "make a sales rate , costing him a reward rate "embarrassment. fact, due to scarce land resources become increasingly expensive, take rent not buy, the overall business, and even to avoid the economic downturn raise land, etc., may well be wise to adapt to recession. 4, the product should retain the flexibility to adjust. especially in the economic downturn, sales slow, resistance, any kind of product market positioning are likely to encounter resistance, it should be reserved for the flexibility to adjust, such as small cell area separated or combined elastic , commercial or residential purposes conversion flexibility and selective distribution (such as sub-Dong, installment sales) of flexibility. (three) financial pressure when the product positioning. unless they are allocated land, or as long as the transfer of land, land costs are often higher backlog in the land of big money, even if there are bank loans, the monthly interest burden too heavy, so long as a day later development of land for developers, is a heavy financial burden; Even the co- built case, because to be paid to cover for the local rather large margin and the construction time of about relocation compensation fee, rent subsidies, etc., so as to face; brain funding backlog problem, just slightly higher than the share to a slight extent. As Start After construction, each project shall be paid a fixed period, although part of the project construction finance available supply section, but appropriated to finance the construction or not, are subject to sales situation. Generally speaking, the number of sales at 50% -7 into the following construction financing more difficult to obtain. As funding sources are mostly dependent on the time of pre-sales, pre-sales market but the general terms of payment in installments, real estate investment requires huge funds, development funds are not sufficient providers, to buy the land submitted was completed during this period, has to bear the financial pressure, especially in the sales performance is not an ideal situation, it is to be struggling to spend the cash flow difficulties, so the financial pressure The developers, in product positioning, you should note the following. 1, product planning to shun off products. 2, product design, a simple building-based. 3, product positioning to overcome the economic downturn and I Uk selling pressure. Suite product when it becomes more than housing and large cell size products in a recession, its sales will be difficult, so in the case of financial stress, special attention should be designed to avoid such products to avoid products sold do not go out, resulting in the accumulation of funds. 4, for the necessary long-term development of products, you want to carefully assess, should not rush to invest. rarely have the same kind of product can be like real estate, after a period of inactivity, not only does not bring value, but unfortunately the economy, the demand for and investment climate of the machine, while a substantial added value, so there are many developers only taxes for the sale of products will not so keen, so the premise that the amount of cash to be deducted before income in the case of a city, the burden alone All of the land and construction costs, and then wait for the value, and await further profitable sale sell. And if there is financial pressure, it is desirable that demands quick turnaround of products, by adjusting the flow of products, one to be flexible funding applications, Secondly, you can increase your ROI.